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At Viles & Beckman, LLC, we’re no strangers to taking bold steps to ensure we deliver the best for our clients and community. This year, our Brand Experience Assistant, Kristalee Rodriguez, embarked on a transformative journey through the Crisp Experience Program—and the results have been nothing short of remarkable.
A Journey from Intern to Legal Marketing Master
Kristalee’s journey with Viles & Beckman began nearly seven years ago when she joined the firm as a high school intern. Even then, she demonstrated a curiosity and drive that stood out. Over the years, she’s worn many hats, working in operational and administrative roles that gave her an insider’s perspective on the firm’s inner workings.
As the firm grew, so did Kristalee’s responsibilities. She became deeply involved in developing team culture, spearheading initiatives that brought the Viles & Beckman team closer, and strengthened the collaborative spirit that defines our success. It was during this time that Kristalee discovered her true passion: legal marketing.
“From operations to culture and now marketing, I feel like I’ve experienced every aspect of the client journey. This has given me a deep understanding of how our clients truly feel at each stage of their experience with us. It’s insight that has allowed me to help shape our brand and client experience to better meet their needs and ensure we consistently live up to our 5-Star Promise.”
Today, Kristalee channels her creativity and expertise into crafting impactful campaigns, designing eye-catching content, and ensuring our message resonates with our clients and community.
Saying Yes to Growth
When Kristalee was invited to join the Crisp Experience Program, it presented both an exciting opportunity and a daunting challenge. Known for her attention to detail and dedication, Kristalee thrives in her role but admits that stepping outside her comfort zone has always been a challenge.
“I’ve always been afraid of flying, and large crowds,” she shares. “But I knew this opportunity wasn’t just about me—it was about bringing back new strategies and ideas to help the firm grow.”
Through the program, Kristalee tackled those fears head-on. She embraced the chance to learn from industry leaders, connect with peers, and develop strategies that would elevate Viles & Beckman to new heights.
Driving Forward the 5-Star Mission
Kristalee’s unique background—spanning operations, culture, and now marketing—gives her a rare perspective on how to build connections with both our team and our clients. Her work ensures that every piece of content reflects our values as “The 5-Star Law Firm” and resonates with the people we serve.
From crafting messaging that mirrors client experiences to designing visuals that communicate our mission, Kristalee’s contributions continue to shape the future of Viles & Beckman.
A Well-Deserved Recognition
Kristalee’s efforts were recently recognized in the best possible way: she was honored with the Legal Marketing Mastery MVP award at the 2024 Crisp Game Changers Summit. This prestigious accolade is a testament to her dedication, creativity, and the fearless growth she’s embraced over the years.
The Crisp Experience program is a program offered to the top team members of law firms throughout the country who are dedicated to growing their skills in specific pathways. Over the course of the year, Kristalee and other participants attended workshops, participated in educational webinars, and took on various social media challenges to compete for the title of MVP in their particular pathway.
Join us in celebrating Kristalee’s achievements and the incredible journey that brought her here! Her story is an inspiration to all of us at Viles & Beckman—and a shining example of how courage and commitment can lead to extraordinary success.
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